Sephora has great men’s products, but men are uncomfortable around self-care. Let’s normalize self-care for men. Introducing The Modern Man.
Print:
OOH:
Long form:
Social:
Watch your favorite men practice self-care.
Activation:
Let’s give fans the jumbotron love they’re looking for.
In store:
Sephora invites men in with all of their products aggregated to one section.
Website:
A Sephora site redesign for easy browsing.
Art Director Mila Ugryn, copywriter Sofia Solimando.