The sound technology Sonos builds into their speakers absolutely transforms music. Even your most played albums will sound like something totally new. To show this, we’ll create reimagined versions of iconic album covers, and get by with a little help from AI.

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Activation:

Let your mind hear things differently. Experience the immersive Sonos Exhibit in the Museum of Contemporary Art. Lose yourself in fascinating albums covers over the years, as AI creates art in front of your eyes based on the song’s unique sound waves.

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Sonos will invite consumers to create their own reimagined AI album covers and share it on social media, using the hashtag #SurrealSound.

Art Directors Mila Ugryn and Bailey Papich, copywriter Sarah Solovy.