U.S. Army

Gen Z doesn’t think that the U.S. Army stands for the same values that they care about, when in fact, the U.S. Army actually protects those values.

Print:

OOH:

Social:

We’ll take this campaign to social by showing how the U.S. Army is working to solve the issues that Gen Z cares about, like sustainability, racial justice and humanitarian crises.

Activation:

U.S. Army will host social events where Gen Z attendees can discuss issues that matter to them and listen to various Gen Z speakers that are already fighting for racial justice and sustainability.

Art Director Mila Ugryn, copywriter John Lesley.